Everything you need to know about WallyPilot's automation platform and keyword tracking features.
Account setup, integration, and first steps with WallyPilot.
How our automation strategies and keyword tracking work.
Pricing, trials, billing cycles, and plan changes.
Not required for keyword rank tracking or keyword research. A Walmart Connect integration will be required for any ad automations once API access is granted.
Rankings are refreshed nightly (within ~24 hours). In rare cases they may update within 48 hours due to data delays.
Yes. Bulk-import keywords via CSV template in the Keyword Ranks section, and export any results to CSV.
Each ticket returns a scored list of keywords for the product/topic you submit. You input a product title or Walmart item ID, and get back 2-6 word keyword suggestions with Competition, Difficulty, Opportunity, and Est. CPC scores. For example: Input "wireless bluetooth earbuds" → Output "bluetooth earbuds wireless," "noise cancelling earbuds," "true wireless earbuds" etc., each with performance scores. Tickets reset monthly and are capped by your plan.
Both are proprietary estimates that weigh signals such as reviews, price, product rank, and other external indicators. They are directional—not official Walmart metrics.
They're modeled estimates; Walmart does not publish this data via API. Treat them as directional guides for prioritization.
You'll see in-dashboard alerts for major changes. Email alerts are on the roadmap.
Automatically adjust bids based on keyword performance and rank position. Available after Walmart API access is approved.
Automatically increase budgets for high-performing campaigns and reduce spend on underperformers. Available after Walmart API access is approved.
Automatically promote high-performing search terms from broad campaigns to exact match campaigns. Available after Walmart API access is approved.
This is in development and depends on inventory signals available via the Walmart API.
We minimize wasted spend using campaign structure, match types, and pausing underperforming terms. While Walmart doesn't offer traditional negative keywords, we optimize spend through strategic campaign organization and bid management.
Split brand vs. non-brand, separate exact/phrase groups, and use rank + research data to graduate winners into higher budgets while isolating poor performers.
Use research and ranking data to check keyword demand, competition, and bid competitiveness. Common fixes include raising bids/budgets on high-opportunity terms and improving product relevance. For account-level issues, contact Walmart Support.
No, WallyPilot is not affiliated with the University of Portland or their Wally the Pilot mascot. We are a software company focused exclusively on Walmart advertising automation and keyword tracking for e-commerce sellers.
Track unlimited products. Your limits are on keyword trackers and research tickets, which vary by plan—see Pricing for details.
Go to Billing Manager and switch to Yearly; the 20% discount is applied automatically.
Use Billing Manager to change plans; charges are prorated. Cancel anytime to stop future renewals—your account stays active through the current term.
Team seats/roles (and SSO) are on the roadmap.
Data is encrypted in transit and at rest. Payment details are handled securely by Stripe. We only request the minimum access needed for features you use.
Yes—Canada, Mexico, and Chile are supported. Some automation features will depend on local API availability.
Use the Contact Us form in the footer or email customersupport@polygonpl.com. We reply as quickly as possible during business hours.