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Frequently Asked Questions

Everything you need to know about WallyPilot's automation platform and keyword tracking features.

Getting Started

Account setup, integration, and first steps with WallyPilot.

Features & Automation

How our automation strategies and keyword tracking work.

Billing & Plans

Pricing, trials, billing cycles, and plan changes.

Getting Started

How does WallyPilot connect to my Walmart Connect account, and what permissions are required?

Not required for keyword rank tracking or keyword research. A Walmart Connect integration will be required for any ad automations once API access is granted.

How often are keyword rankings updated?

Rankings are refreshed nightly (within ~24 hours). In rare cases they may update within 48 hours due to data delays.

Can I import my own keyword list and export results to CSV?

Yes. Bulk-import keywords via CSV template in the Keyword Ranks section, and export any results to CSV.

Features & Research

What are "research tickets" and how are they counted each month?

A research ticket = one run of the keyword research tool. Tickets reset each monthly billing cycle and are capped by your plan.

How are Opportunity Score and estimated CPC calculated?

Both are proprietary estimates that weigh signals such as reviews, price, product rank, and other external indicators. They are directional—not official Walmart metrics.

How accurate are Walmart search volume, difficulty, and competition estimates?

They're modeled estimates; Walmart does not publish this data via API. Treat them as directional guides for prioritization.

How do alerts work when rankings drop or campaigns stop spending?

You'll see in-dashboard alerts for major changes. Email alerts are on the roadmap.

Automation & Campaign Management

Which automation rules are available (auto-bid, budget scaling, keyword harvesting)?

These automations are planned and will unlock after Walmart API access is approved.

Can I set rules that react to low inventory or fast sell-through?

This is in development and depends on inventory signals available via the Walmart API.

Does WallyPilot support negative keywords and Walmart match types?

Walmart currently does not offer negative keywords in the way many ad platforms do. We provide workarounds using campaign/match-type structure and will add native support if Walmart expands capabilities.

What's the recommended campaign/ad group structure using WallyPilot data?

Split brand vs. non-brand, separate exact/phrase groups, and use rank + research data to graduate winners into higher budgets while isolating poor performers.

My Walmart ads aren't spending—how can WallyPilot help diagnose and fix this?

Use research and ranking data to check keyword demand, competition, and bid competitiveness. Common fixes include raising bids/budgets on high-opportunity terms and improving product relevance. For account-level issues, contact Walmart Support.

Plans & Billing

What limits apply per plan (keywords tracked, research tickets, number of products)?

Track unlimited products. Your limits are on keyword trackers and research tickets, which vary by plan—see Pricing for details.

How do I switch between monthly and yearly billing? Is the 20% annual discount automatic?

Go to Billing Manager and switch to Yearly; the 20% discount is applied automatically.

How do upgrades, downgrades, and cancellations work? What happens mid-cycle?

Use Billing Manager to change plans; charges are prorated. Cancel anytime to stop future renewals—your account stays active through the current term.

Can multiple users collaborate in one account? Do you support SSO or roles?

Team seats/roles (and SSO) are on the roadmap.

Technical & Security

How does WallyPilot handle data privacy and security (encryption, storage, retention)?

Data is encrypted in transit and at rest. Payment details are handled securely by Stripe. We only request the minimum access needed for features you use.

Do you support Walmart Canada (.ca) or other international marketplaces?

Yes—Canada, Mexico, and Chile are supported. Some automation features will depend on local API availability.

Support

How do I contact support, and what are your response times/SLA?

Use the Contact Us form in the footer or email customersupport@polygonpl.com. We reply as quickly as possible during business hours.

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