WallyPilot

Automate Walmart Advertising

Advertising software for Walmart sellers. Discover and Track keywords, enable Dayparting for campaigns and automation for campaign optimizations.

14-day trial, no credit card required, set up in 5 minutes

WallyPilot is a software-as-a-service (SaaS) tool designed for third-party sellers on Walmart Marketplace who advertise through Walmart Connect (Walmart's advertising platform similar to Amazon Advertising). It is not affiliated with Walmart Inc. The platform helps sellers automate campaign creation, discover high-converting search terms, track keyword rankings daily, and optimize advertising spend with automated bid rules. It also analyzes Walmart Connect search term reports to find search queries that consume ad spend without producing orders, and applies them as negative keywords at the ad group level — with a hard rule that any search term with an attributed order in any attribution window is never negated.

Negative Keyword Automation Made Easy

Every night, WallyPilot reads your Walmart search term report, finds the queries burning budget without producing orders, and negates them across every campaign. Anything that has ever produced an order is never touched.

  • Runs every night across every campaign — no clicking required
  • Apply automatically, or hold recommendations for one-click approval
  • Never negates a term that produced an order — hard rule, not a setting

Search term report

Nightly scan · last 30 days

Spend blocked
$0.00
Search termSpendOrders
Thresholds: 10 clicks · $5.00 · 0 ordersRuns nightly · auto-apply optional

Automate Bid Adjustments Based on Performance

Set rules once and let them run automatically. Decrease bids on underperformers, increase on high-ROAS hours.

Adjust bids by based on ACOS performance
Automate optimizations across campaigns
automate budget, status, & more based on keyword metricss

Pause Low-Converting Hours

Pause hours when conversion rate drops below your target—stop wasting spend on dead times.

IF conversion rate < X → turn OFF

Boost Winners

Boost spend during high-ROAS hours to maximize returns on your best-performing times.

IF ROAS > Y → turn ON

Stop Running Ads During Unprofitable Hours

Schedule ads by day and hour to eliminate wasted spend.

  • Pause campaigns during low-conversion hours automatically
  • Focus budget on peak shopping times
  • Set custom schedules by day of week

Dayparting Preview

12pm - 8pm window

12p
2p
4p
6p
8p
Mon
Tue
Wed
Thu
Active
Paused
Wasted Spend Reduction
$1,050→$1050
−0% waste

Keyword Discovery

Your competitors are bidding on high-converting keywords you haven't discovered yet. Find profitable search terms that drive sales—not just traffic.

  • Relevancy scores based on real Walmart search data
  • Competition levels and opportunity ratings
  • Discover keywords your competitors are using

Keyword Discovery Results

Based on product analysis: Wireless Headphones

KeywordRelevancyCompetitionOpportunityEst. CPC
wireless bluetooth earbuds
High
Medium
High$0.89
noise canceling headphones
Medium
High
Medium$1.24
sports wireless earbuds
High
Low
High$0.67
Showing 3 of 12 discovered keywords

Rank Heatmap

KeywordItem IDIn Listing
26Wed
27Thu
28Fri
29Sat
wireless bluetooth earbuds
12345
Full
12
9
–
–
noise canceling headphones
12345
Partial
43
39
–
–
sports wireless earbuds
12345
Full
71
66
–
–

Ranking Legend

1-3
4-10
11-20
21-50
51-100
100+

Track Your Rankings

Monitor where you rank for every keyword across organic and sponsored positions. Visual heatmaps show your movement at a glance.

  • Daily ranking updates with color-coded visualization
  • Organic vs. sponsored position tracking
  • Identify trending changes and improvements

Plans & Pricing

Prices are in USD

Starter
$479.9/yr
$600/yr Save 20%
  • Track up to 50 keywords
  • 50 keyword research tickets/month
  • 14-day visual heatmap with organic vs. sponsored tracking
  • CSV bulk upload and export
  • Email support
  • Walmart Connect API integration
  • Pre-built campaign templates (5 strategies)
Most popular
Basic
$767.9/yr
$960/yr Save 20%
  • Track up to 100 keywords
  • 100 keyword research tickets/month
  • Platform analytics (Mobile, Desktop, App)
  • Dayparting with visual weekly calendar
  • Automated bid rules with ACOS targeting
  • Priority support
Enterprise
$1343.9/yr
$1680/yr Save 20%
  • Track up to 200 keywords
  • Unlimited research tickets
  • Pre-built campaign templates (5 strategies)
  • Custom filter presets and saved searches
  • Multi-campaign rule application
  • Dedicated account manager
Enterprise 500
$2879.9/yr
$3600/yr Save 20%
  • Track up to 500 keywords
  • Walmart Connect API integration
  • 3-day, 14-day, 30-day analytics views
  • Timezone-aware dayparting schedules
  • Invoice billing available
  • Phone support

All plans include

Daily keyword rank tracking
AI-powered keyword research
Competition and difficulty scores
CSV export
No setup fees or contracts

Questions? We've Got Answers

Everything you need to know before you get started with your free trial.

14-day trial with rank tracking, keyword research, and dashboards. 50 tracked keywords and 50 research tickets, same as the Starter plan.

No setup fees, cancellation fees, or contracts. Yearly plans get 20% off.

Yes. Data is encrypted, payments go through Stripe, and we never sell your information.

No. Upload keywords or run research and you're live in minutes.

Trial includes 50 tracked keywords and 50 research tickets. Upgrade for higher limits.

United States, Canada, Mexico, and Chile.

Credit cards via Stripe. Monthly or yearly billing available.

Keyword insights are immediate. Campaign performance improvements depend on your execution and competition.

Based on reviews, price, rank, search volume, and competition. Use them as directional guides.

Negative keywords tell Walmart Connect not to show your ad for a given search query. Walmart automatically matches your ads to searches you never bid on, and you pay for those clicks. Adding a search term as a negative keyword stops your ad from serving on it. WallyPilot reviews your search term report nightly and recommends negative keywords for queries that spent money without producing an order.

No. WallyPilot never negates a search term that has an attributed order in any attribution window — this is a hard rule in the software, not a setting you can turn off. It also skips terms you are actively bidding on and terms below your click and spend thresholds. Recommendations go to a review queue for your approval by default, and any applied negative keyword can be undone.