How to Use WallyPilot Data to Improve Organic Ranking on Walmart

Unlock Organic Growth with Your Ad Data! 🚀

Running ads with WallyPilot doesn't just drive paid traffic — it also gives you valuable insights that can help improve your organic product ranking on Walmart.

By analyzing performance data and identifying your best-performing keywords, you can optimize your listings to naturally rank higher in Walmart search results without relying solely on ads.

This guide explains how to use your WallyPilot data to strengthen your organic visibility step by step.

Step 1: Understand the Connection Between Ads and Organic Rank

The Algorithm Connection

Walmart's search algorithm takes sales velocity and engagement data into account when ranking products. When your ads perform well — generating strong click-through rates (CTR), conversions, and consistent sales — Walmart interprets that as a sign of product relevance.

Over time, this can improve where your products appear organically in search results.

In short:

Better ad datastronger product signalshigher organic ranking potential

Step 2: Identify High-Performing Keywords

Open the Keyword Analytics section in WallyPilot to see which keywords drive the most traffic, clicks, and conversions for your campaigns.

Focus on identifying:

Keywords with high conversions and low ACoS
Keywords with consistent impressions and engagement
Keywords that generate repeat sales or new sessions

💡 These are your "power keywords" — they're already proving effective through paid ads, and adding them to your listings can naturally improve organic discoverability.

Step 3: Optimize Your Product Listings with Winning Keywords

Once you've identified your strongest keywords, update your Walmart listings to include them naturally in:

Primary Locations

• Product titles
• Descriptions
• Key features or bullet points
• Backend keywords (if available)

Best Practice

Avoid keyword stuffing — focus on clear, natural writing that incorporates high-performing search terms.

This signals to Walmart that your listings are relevant to what shoppers are already engaging with in ads.

Step 4: Track Organic Movement Over Time

After optimizing your listings, use your WallyPilot dashboard to monitor key performance metrics.

Watch for changes in:

Impressions

A sign of increased organic reach

CTR

How appealing your updated listings are

Conversion Rate

Proof of improved targeting and relevance

✅ Success indicator: If your organic impressions and conversions start rising without a proportional increase in ad spend, your optimizations are working.

Step 5: Double Down on What Works

Once you identify which keywords are driving both paid and organic success, you can:

Increase bids on top-performing keywords to maintain ad visibility

Add new variations of successful search terms to your listings

Test campaigns targeting related or long-tail versions of winning keywords

The Compounding Effect

Keeping your ads and listings aligned creates a compounding effect — ads fuel organic growth, and stronger organic performance reduces your dependency on paid traffic over time.

🎯 Key Takeaways

Strategic Benefits

• Use paid data to inform organic strategy
• Reduce long-term advertising costs
• Build sustainable organic growth
• Maximize ROI from existing campaigns

Success Metrics

• Rising organic impressions
• Improved conversion rates
• Lower overall ACoS
• Increased search visibility

Keyword Research

Finding Profitable Keywords

Learn advanced strategies for discovering high-converting keywords

Read guide →

Optimization

Listing Optimization Guide

Complete checklist for maximizing product visibility