Scavenger campaigns are one of the most effective advanced ad strategies in WallyPilot. They're designed to capture missed opportunities — the high-intent clicks and conversions your main campaigns didn't catch — by targeting untapped or underperforming search terms that still show buyer intent.
This article walks you through how scavenger campaigns work, how to build them, and how to use WallyPilot's automation to make them self-optimizing.
A scavenger campaign is a secondary catch-all campaign that targets leftover traffic — keywords or placements your main campaigns aren't actively bidding on, but that still have the potential to convert.
Your main campaigns target proven, high-performing keywords.
Your scavenger campaign monitors what slips through — like new queries, low-volume keywords, and missed impressions.
Once a keyword in the scavenger campaign performs well, WallyPilot automatically moves it into your main performance campaign for optimization.
Instead of spending aggressively across all search terms, you can test new ones in a lower-risk scavenger campaign and promote only the winners.
Walmart's algorithm is dynamic — new keywords trend every day. Scavenger campaigns help you continuously find those emerging high-intent searches.
By promoting successful keywords to your main structure, you ensure your ad portfolio stays lean, relevant, and efficient.
Create a new campaign in WallyPilot using auto targeting or broad match keyword settings. This allows Walmart's system to explore a wide range of search terms and shopper intent patterns.
Set a lower daily budget than your main campaigns — scavenger campaigns are meant to collect data, not dominate spend.
Inside WallyPilot, set up keyword promotion rules such as:
Move any keyword with 5+ conversions and ACoS < 30% into your main campaign.
Pause any keyword that has over 300 impressions and 0 conversions after a 7-day window.
💡 Pro Tip: These automation rules keep your scavenger campaign lean and self-regulating without manual intervention.
Monitor your scavenger campaign inside WallyPilot's dashboard. Look for:
Low-cost conversions
CTR or conversion rate
Future campaign insights
Use this data to keep your keyword list fresh and prevent stagnation in your main campaigns.
Once you flag a high-performing keyword, promote it into your primary campaign set. This ensures your best keywords get stronger budgets and more precise bidding strategies.
Successful keywords move from testing ground to performance powerhouse
Your scavenger campaign should never stay static. Every few weeks:
Reset or remove stale keywords
Review newly promoted keywords in your main campaign
Adjust ACoS and CTR thresholds as your data volume grows
This ongoing loop keeps your account competitive and ensures continuous growth in both paid and organic visibility.
Increase in total account conversions
Reduction in wasted ad spend
Improvement in overall ACoS